Ok Ok,

 It's time for me to embrace the hype and join Foursquare, so if you any of you are foursquare users in the NYC area get in touch and help me get started by finding clool places to check in. If you not familiar with Foursquare check out this great article on Mashable.

 Foursquare is a Location Based Microblog network like Brightkite except witha large game built around check-in at different locations, and checking in regularly which makes the experience for engaging which solves the problem of "why should I check in?"

 In the mashable articles they introduce the idea of creating customer incentives to check-in at your location, which introduced the alrger idea of creating a reason for customers to embrace your social media tools, which in turn increase customer engagement with your brand.

 Whether it be rewards customers for retweets, or rewarding them for creating photos and videos around their brand, there's a way to use any social media platform to engage your audience, and you missing the boat if your not doing so.

- Alex Merced