Microblog Marketing Vol. 4 - Brightkite.com
Friday, June 19, 2009 at 10:53PM Hey Guys,
I just wanted to continue my series on different microblogging platforms, and today I want to talk about Brightkite.com. You can view my Brightkite Profile Here. So let's talk about what makes brightkite very interesting.
With Brightkite I can still make my typical microblog posts like I can on twitter and the other platforms I've talked about but I can use GPS and pinpoint the location of what's occuring in my posts. A really killer feature is being able to click on a location and see all the brightkite posts that were posted from that location.
This is useful in many ways:
- It creates ways to connect with people in your local market and see what they are talking about to the very location
- You can use the features to create contests and event that can motivate people to create messages from a central place and in result create brand community on top of the in general conversations online
- If you get kidnapped but still have your phone you can post your location...
- This could also be useful in conjunction with forming meetup groups as a way for people to check in with each other at a central location
So brightkite has some killer features that will definetly probably give it some bigger wings as more people adopt smartphone technology and post from activity to activity.


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