Hey Guys,

 In the next volume on my series on marketing using microbloging in your marketing communication is ping.fm. Now now only is the crafting the message important in marketing but also it's distribution ("place" in yur marketing mix) and this is where ping.fm excels.

 What makes ping.fm sucha  great service it let's post to many microblogs, bloging services, and social networks with extreme ease and creates a great way to distribute your marketing message, the pitfall is since your broadcasting the message to so many places at the same time you miss out on any conversations that may occur in some of the locations you broadcast too.

 This is why I always make sure you have your target spots where you really develop a community of (Twitter, Tumblr, Plurk, BrightKite are my favs) in which you use site specific clients to manage, but still use ping.fm to get you message everywhere else you can't be all the time.

 Ping.fm has now also added support for photos, support for social bookmarking services like Delicious and Diigo and is constantly adding new aspects to it's service, making probably one of the most powerful distribution tools online.

 In my next post I'm going to talk about particular service that has ping.fm funtionality, Shoutem.com, which let's you create your own microblog communities. Enjoy!

- Alex Merced